Kroger's creative team fielded the same question every marketer eventually gets: does our creative actually work, or are we guessing? In this session, Vidmob's Alex Collmer and Kroger's Kay Vizon walk through the predictive study that scored 1,934 creative assets and proved which attributes actually move conversion — before a single dollar of media spend.
You’ll see:
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Creative outperforms media. How Kroger proved with hard data that creative quality is the real growth lever.
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81% predictive accuracy. Vidmob’s model scored creative and held up on data it had never seen before.
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2.2x more conversions. A simple reallocation unlocked results without a single new creative asset.
