Every marketing leader is fielding the same question from their board, but most AI strategies stop at “we use AI to write copy faster.” Ed and Sarah go beyond the buzzword to show what an AI-native operating model actually looks like in practice.
You’ll see:
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Why treating AI as a bolt-on feature, instead of building it into strategy, execution, and operations, is the real reason most “AI strategies” stall.
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A live look at Vidmob 360 connecting through MCP, surfacing creative performance data directly inside tools like Claude
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What separates marketing teams that actually adopt AI-driven creative intelligence from teams that quietly stop using it after a few months
